In 2010, Moty Avisar and Alon Geri had an idea. What if surgeons could train like fighter pilots previewing their surgical procedure, much like a fighter pilot can pre-fly their mission? Surgeons would be able to increase their situational awareness from every angle and every approach as they planned a procedure. What if surgical residents could also have a place to refine and practice their skills in this system of surgical simulators? And, what if these simulators could help patients be engaged in their care plan like never before?
Now, only a few years later, neurosurgeons at major medical centers and academic institutions across the U.S. and around the world are utilizing Surgical Theater’s transformative enterprise-wide virtual reality medical visualization platform and Precision VR™ long before a patient is prepped for surgery. This first-of-its-kind immersive environment allows for unparalleled patient education and engagement, while also delivering next-generation surgical planning and navigation capabilities.
Surgical Theater’s enterprise-wide visualization platform is advancing neurosurgery at some of the top academic hospitals, including UCLA, New York University, University Hospitals Case Medical Center, Mayo Clinic, Mount Sinai, and now, Stanford University.
Chief Executive Officer & Co-Founder
Moty Avisar is Chief Executive Officer and Co-Founder at Surgical Theater. The former Israeli Air Force officer and flight simulator expert is revolutionizing the operating room by introducing interactive surgical navigation combined with 3D virtual reality. The result - a dynamic, immersive 360-degree view based on a patient’s traditional imaging including CT and MRI scans, that enhances a surgeon’s situational awareness and has been utilized in more than 1,500 surgical cases to date. Prior to launching Surgical Theater, he was a member of the Israeli Ministry of Defense and worked closely with Lockheed Martin to manage the $50 million F-16 Flight Simulator program. He also was the head of System Engineering for the Israeli Air Force.
Chief Technology Officer & Co-Founder
Alon Geri is Chief Technology Officer and Co-Founder at Surgical Theater. His more than 25 years of experience with the Israeli Air Force (IAF) as an officer and pilot of a Blackhawk helicopter and later as the Chief Software Engineer for the IAF Flight Simulator team, equipped him with a deep understanding of the power of simulation rehearsals for pilots. He applied that knowledge to the medical field by developing Surgical Theater’s Surgical Navigation Advanced Platform. This groundbreaking technology is transforming operating rooms and neurosurgical procedures allowing for precise and safer patient outcomes.
President & Chief Operating Officer - Snap Division
Jim Breidenstein is President and Chief Operating Officer at Surgical Theater's SNAP division. His extensive leadership experience in taking medical and surgical device companies from pre-FDA startup stage through the launch and widespread commercialization phases made him a natural choice for the Surgical Theater team. He is well known throughout the industry for rapidly developing the strategy, infrastructure, programs, and processes needed to successfully scale an organization and enable revenue, profit, and market growth.
Before joining Surgical Theater, Jim joined Kyphon, Inc., prior to FDA approval, where he held General Management and Vice President positions until the $4.2 billion acquisition. Jim also led Cardiovascular Systems, Inc. as Senior Vice President and was responsible for increasing revenue from $70 million to more than $200 million during his 4-year tenure. Breidenstein was the Vice President of Sales and Customer Operations at Neuronetics, a start-up company that offered the first and only medical device geared toward the psychiatry market for treatment of depression.
President – MVR Division
Alon Zuckerman is President of Surgical Theater’s Medical Virtual Reality (mVR) Division headquartered in Los Angeles, California. As a key member of the executive leadership team, he is defining the vision and strategy that will position the company as the market leader in virtual reality for medical applications. Prior to joining Surgical Theater, Alon served as Operations Manager at Elbit Systems where he led high-scale operations and managed a budget of $150 million. He was General Manager and Vice President of the Board of Simultec, a fully owned subsidiary of Elbit Systems, based in Europe. Flight simulators developed at Simultec supported the United States Army and U.S. allies, contributing to the success of Operation Enduring Freedom. He earned a Master of Business Administration from Bar-Ilan University in Israel and a Bachelor of Science degree in Industrial & Management Engineering from the Technion, Israel Institute of Technology
Director of Sales
Todd Goldberg is the Director of Sales and a member of the senior leadership team at Surgical Theater. In his role, Todd will implement his strategic blueprint that is designed to position Surgical Theater as the leader in Surgical Virtual Reality. He is tasked with implementing strategies to maximize revenue, strengthen customer loyalty, expand product offerings, broaden the North American market, and establish high-impact sales and clinical teams. Engaging key opinion leader surgeons and hospital executives with a consultative and solutions-driven approach will position the company’s innovative surgical planning, navigation, and patient engagement services for enterprise wide adoption. Prior to joining Surgical Theater, Todd was Area Sales Director for the Western U.S. at Cardiovascular Systems, Inc. (CSI), where he led explosive growth nearly doubling sales revenue. He also launched two new products in 18 months and developed two new market segments. Prior to that, Goldberg was Director of Sales for Neuronetics, developers of NeuroStar TMS, the first outpatient medical device and brain stimulation procedure used to treat Major Depressive Disorder.